Instead, in a similar way to Donald Trump, he uses Twitter rather than press releases to communicate.
And on Friday, he was in full Elon Musk tweet mode.
A new book is coming out about the Tesla CEO. One story is that in 2016 – when Tesla was in trouble – Musk reached out to Apple’s Tim Cook, who he thought might want to buy the company.
The story goes that Elon Musk insisted that as part of the deal, he be made CEO of Apple. Tim Cook told him where to go.
Elon Musk said something similar last month whilst giving evidence in court.
Talking about being CEO of Tesla, he said: “I rather hate it and I would much prefer to spend my time on design and engineering.”
I don’t want to be CEO of anything
— Elon Musk (@elonmusk) July 30, 2021
He also gave a reason for why he continues to be Tesla boss: “I have to or, frankly, Tesla is going to die.”
Tesla is by far the most valuable car company in the world.
And yet it is striking that running that company isn’t enough for Musk.
He’s the boss of Space X – which was in April awarded a contract by NASA to put people onto the moon.
He also founded The Boring Company in 2016, which aims to revolutionise travel through advances in tunnelling technology. Perhaps tellingly, he is not CEO.
Apple’s Steve Jobs, Google’s Larry Page and Sergey Brin, Microsoft’s Bill Gates were all visionaries.
The current CEOs of those companies are very different people. Apple’s Tim Cook, Google’s Sundar Pichai and Microsoft’s Satya Nadella are more than capable leaders. But few would describe them as revolutionaries.
Along with tremendous growth, the Tesla boss has caused all sorts of headaches for Tesla shareholders.
He is currently being sued by shareholders who claim the carmaker’s money was wasted on buying SolarCity, which – they say – was running out of money.
At the time of the deal, Mr Musk owned a 22% stake in both Tesla and SolarCity.
Elon Musk may be the second richest person on the planet, but, strangely, he doesn’t feel he has the freedom to do what he wants.